How do I implement a Gumshoe Pixel?

Gumshoe will generate a unique pixel URL for each ad spot for dynamically sold ads. This pixel is located at the bottom of each Script page in Gumball.

All dynamically sold audio podcasts on Gumball must have the Gumshoe Pixel installed to monitor and track the campaign delivery for each individual ad spot. In many cases, you may be asked to implement multiple pixels from different vendors at the same time. In the event your hosting platform only accepts one pixel per campaign, you will be instructed by Gumball staff on which pixel to implement based on the brand’s preference.

Adding pixels to your hosting platform’s ad server can be complicated and it’s possible to break your podcast temporarily if implemented incorrectly. If you have any hesitancy or questions on how to do it, please reach out to [e-mail].