What's the purpose of the YT API integration?
The purpose of the YouTube API integration is to collect highly accurate and dynamic demographic information on the Viewers of a YouTube Channel. In particular, we collect aggregated information on the age, gender, and country of the Channel’s viewers. Armed with this data, Gumball’s sales team can better match advertisers who’d be a good fit for your Channel, leading to more revenue for creators who use this integration.
What does this integration do?
This integration will periodically access the demographic information of the viewers of your channel and import it to Gumball.
How does Gumball access my Channel’s audience data?
Gumball accesses your Channel’s audience data using the YouTube Data API. An API (“Application Programming Interface”) is software that allows two different applications to talk to each other. The YouTube Data API requires any YouTube Channel User to grant permission before any other application can “talk” to it. Once you authenticate access to Gumball, we can begin to collect select information about your audience.
What information doesn't Gumball have access to?
Third-party applications can request different permissions from a YouTube account. Gumball only requests read-only access to analytics data for your Channel’s content as well as basic information about the channel.
Other permissions that Gumball does NOT request include permission to: Manage your YouTube account, view a list of Active Channel Members associated with your Channel, and to see any assets associated with your Channel’s content. Gumball would have to request any additional permissions through an additional authentication process, which we do not do.
How often does this API integration update? Does the information automatically populate into my show’s Gumball listing?
Once you have authenticated the YouTube API, your audience’s aggregated data for age, gender, and country of origin is automatically populated into your Gumball listing. This data will be updated periodically.
How can I revoke Gumball’s access to my YouTube Channel(s)?
You can manage all third-party applications that have access to your YouTube account through the Google permissions page, where you can revoke access. Additionally, we recommend emailing help@gumball.fm to let our team know if you wish to revoke access.
Can I manually input audience data from other sources?
Yes, you can input manual age and gender data in your show’s Settings page. This section is for inputting data that Gumball can’t access (e.g., Spotify for Podcasters, Meta, or a listner survey). Any data entered manually will be combined with the data Gumshoe is automatically collecting via the YouTube API. Together, data from these combined sources provide a fuller picture of your audience.
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