Gumshoe is Gumball’s unified analytics system for tracking ad delivery. Audio impressions on podcasts are tracked via a Prefix and Pixel URL, whereas Verified Views on YouTube are tracked directly through the video’s webpage. Together, Gumshoe enables advertisers to better understand your show’s audience, monitor and track the progress of their campaigns, and expedites payments for Creators via LightningPay.
What is the difference between a prefix and a pixel?
Gumshoe generates two types of URLs to implement tracking: a prefix (generated for all audio podcasts) and a pixel (generated for dynamic audio ad format). YouTube inventory is tracked through authenticating your YouTube channel through Gumball and does not require a prefix or pixel to be implemented.
- What is a prefix? A prefix is a short trackable URL that can be attached to your podcast's RSS feed to provide independent insights into your show's download analytics and audience demographics.
- What is a pixel? A pixel is a unique URL that allows advertisers to track ad delivery on an audio campaign that’s dynamically inserted into your podcast.
What is Gumshoe’s prefix URL?
Gumshoe will generate a unique prefix URL for each show on Gumball. You can locate your prefix under each show’s specific Settings and scroll down to the “Gumshoe Tracking” section. Please read here for more implementation instructions.
What is Gumshoe’s pixel URL?
Gumshoe will generate a unique pixel URL for each dynamic ad spot. This pixel is located at the bottom of each Script page in Gumball. Please read here for more implementation instructions.
Do I need to implement both the Gumshoe Prefix and Pixels on my audio podcast?
Yes. If you sell dynamic ads, we ask that you implement both a prefix and pixel on your podcast. If you only sell embedded audio ads, we ask that you only install our prefix on your podcast.
What data does Gumshoe track via YouTube?
Gumball separately measures Verified Views for all YouTube channels through a YouTube API Integration. Through this integration, Gumball will only pull non-monetary YouTube analytics such as Age, Gender, and Geography. Gumball does not have the ability to “write” content to your Channel, nor does Gumball have access to your personal information such as revenue earned through Google AdSense.
How does Gumshoe protect listener privacy?
We care about protecting listener privacy, and Gumshoe treats creator impression data with immense care. Gumshoe doesn’t use cookies to follow listeners and doesn’t collect any information about individual listeners beyond their IP address. Additionally, these IP addresses are hashed (coded into an unrecognizable jumble of numbers and letters) and deleted after a year. Listeners who don’t want their data to be part of Gumshoe will be able to request that it be deleted.
What is the benefit of implementing Gumshoe?
The relationship between brands and creators is built on trust. Gumshoe is a critical layer that establishes this trust by providing ad delivery transparency and insights into audience demographics. Gumshoe also increases Creator’s ability to work with more brands that require a verification mechanism to confirm ad delivery. The data collected by Gumshoe is made available to creators, advertisers, and the Gumball team in real time.
How do I set up Gumshoe on my podcast?
For guidance on how to implement the Gumshoe prefix and/or pixel on your podcast, find your show’s hosting platform in the list below. If you need further help, please reach out to help@gumball.fm with your questions.
Does my hosting platform support Gumshoe?
While most hosting platforms should accept both third-party prefixes and pixels. Please confirm below whether or not your hosting provider supports Gumshoe before implementing either our prefix or pixel. If you are on a hosting provider that does not support Gumshoe, it is likely we will not be able to work with your show. If your provider is not on the list below, please contact their support desk and ask if they support Gumball’s prefix and pixel.
We currently only support podcasts hosted on the following hosting platforms:
- Art19
- Megaphone
- Omny Studio
- Simplecast (Enterprise Plan)
- SoundStack
- Spreaker (Prime Network Not Allowed)
- Transistor (Embedded-Only)
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